The following offers some of the key elements to consider when developing logos for any type organization or event.
To be truly effective, a logo MUST have a useful one color version, even if it is multiple colors.
Suppose they end up co-sponsoring a charity event, with 50 other sponsors, and every logo will be printed in a single color on the back of a t-shirt.*
It must work well in a variety of spaces: round, square or rectangular.
Think of pencils, and of tapered coffee cups! If the logo typically is a single long line of text, design it so there is also a “stacked” version, and probably a “bug” version as well.*
Be very careful with fonts. While special fonts can be pretty, make sure that legibility is not compromised, and that serifs and fine details will print in all applications.
Realize that very obscure fonts will often “translate” themselves when transferred electronically, so you must send reference and include fonts every time you convey these.*
Don’t EVER use all caps on a cursive fonts. Make sure each character is capable of standing alone.
Ever seen script where you don’t know if that letter is an I, an S, a J? It’s not uncommon to have the name reduced to initials, and they still need to be recognizable.*
Colors: Try to use colors that are readily available in many different mediums. If you choose a special color… be aware that sometimes it will not work AND that you will always pay more for a special color match.
Registration: Tight registration of two or more colors causes complications on many items so try to have an alternate version that avoids the tight registration of colors.
Consider if it will embroider well??? It will not do well in thread if it includes gradients, fine detail and
Tag Lines: Does the tag line disappear when reduced to a common, useable size?
Print on Dark Colors: How does it reverse? Be sure to have options for printing on dark colors, for engraving and debossing the logo.
If it was modified to laser in wood or etch in glass, how does it look? Remember….on these items, it’s cut, or don’t cut. Again, this is a reason for a good one color design. So, if your company is “Orville
Redenbacher”, get a nice piece of line art for the founders image.*
Shape: What if you wanted to produce it as a piece of jewelry? Is it of a shape, detail that you could make award rings and pendants with it, or service lapel pins?
Some of the great logos we all know:
Coca Cola could have anything they want. They use a simple RED logo, with both a recognizable script (that you’d know in ANY LANGUAGE) as well as Coke, which is in a nice basic font.
McDonalds. Large yellow arches are all that’s necessary.
Hallmark. You could recognize this from the H alone.
CBS – the always open eye of the camera.
Simple is beautiful~
The personality of the company should be reflected in the logo. Madame Fifi’s Fine Resale Boutique just screams for a different look than Joe’s Slop House.
(Thanks Teri for your ideas)*